Design & Strategy: RU Student Life YouTube refresh

RU Student Life is Canada's most prominent digital student life brand. RU Student Life Playbooks are shared with universities and colleges across the country and help shape digital strategy that reaches students. As a Multimedia Specialist, I wrote the YouTube Playbook and redesigned consistent branding for the channel, and developed our content strategy. Additionally, each video piece was re-cut for Snapchat, Instagram and Facebook.

I created templates for thumbnails, end screens and in video graphics, while making sure all assets worked for TV, Desktop and Mobile, as well as worked with YouTube's End Screen feature at that time.





Additionally, as member of the video team, I produced and edited videos on a weekly basis, which include but are not limited to the following: